Fractional Growth & Ecommerce Leadership for Ambitious Brands.

Strategic, data-led brand and commerce advisory for fashion, beauty and lifestyle businesses navigating scale, channel complexity and digital transformation.

13+ years guiding growth for PANGAIA, Escentric Molecules, Nanushka, Creed, Clive Christian Perfume and other category-defining brands.

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Engaged by leading houses and high-growth innovators.

Engaged by leading houses and high-growth innovators.

Partners and Clients

Text reading 'Eccentric Molecules' in black font on a white background.
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Text reading 'ROLAND MOURET' in black and white.
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The word 'SAISE' written in black outline capital letters on a transparent background.
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The word "Nanushka" in black text on a white background
Black and white logo with the word 'CREED' above two crossed scissors and the number '1760' below.
Text reading "CARAMEL LONDON" in bold, black letters on a white background.
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A strategic, commercially grounded approach to brand and digital growth

Fracshon combines strategic thinking, digital expertise and operational insight to guide brands through periods of growth, transformation and international expansion.

Services

  • – DTC strategy, budgeting and forecasting.
    – Performance and channel strategy.
    – Market and internationalisation planning.
    – Annual trading calendars and campaign architecture, content and performance.
    – Structured growth modelling.

  • - Paid media strategy designed to stabilise and improve CAC.
    - CRM and lifecycle architecture (segmentation, flows, measurement).
    - Conversion optimisation and landing page strategy grounded in behavioural insight.
    - MER, LTV and attribution models that support long-term brand health.

  • - CX and UX audits with clear prioritisation.
    - Technical and platform stack evaluation.
    - International expansion considerations: tax, duties, pricing and logistics.
    - Merchandising, bundling and onsite storytelling designed to elevate both AOV and conversion.

  • Deep, structured assessments designed to clarify performance, identify constraints and define a path forward.

    – Full DTC performance audit
    – CX, UX and conversion review
    – Channel mix evaluation
    – Growth constraints analysis
    – Prioritised 90-day roadmap

Engagement Models

Designed for founders and leadership teams who require senior guidance, structured thinking and measurable commercial impact.

Fractional Leadership

Ongoing partnership at 2–3 days per week.

I step in as a fractional Growth / Ecommerce Director, shaping strategy, aligning teams, and owning the commercial agenda.

Ideal for brands between £3m–£30m seeking rigour, momentum and executive-level oversight.

Strategic Project and Sprints

Defined engagements focused on clarity, direction and execution.
Examples include:

  • 12–24 month growth strategy

  • Ecommerce and CX audit

  • DTC relaunch or repositioning

  • Peak trading and seasonal strategy

Advisory and Board Support

Senior counsel for founders, investors and leadership teams.

  • Quarterly or monthly advisory

  • Commercial and operational due diligence

  • Strategic input on hiring, agency selection, channel strategy and internationalisation

Selected Work

  • Pangaia

    PANGAIA — Hyper-growth DTC scale-up

    From $500K → $85M: building a high-velocity DTC engine.

    Read More
  • Clive Christian Perfume

    Clive Christian Perfume — Luxury repositioning + global DTC build

    Modernising a heritage luxury fragrance brand and relaunching DTC

    Read more
  • Nanushka

    Nanushka — Multi-market DTC turnaround & performance uplift

    Turning around multi-market DTC performance in fashion luxury.

    Read more

Fracshon is the independent consulting practice of Taylor Dean — a London-based Growth & Ecommerce specialist with over a decade of experience shaping the commercial and digital strategies of leading fashion, beauty and fragrance brands.

My work sits at the convergence of brand thinking, commercial logic and operational discipline. I partner directly with founders and leadership teams to architect sustainable, profitable growth, balancing ambition with the realities of merchandising, logistics, performance marketing and international expansion.

If your organisation is facing stalled growth, entering a scale phase, or seeking direction amid expanding channel complexity, I offer clarity, structured thinking and balanced commercial judgement.

About Fracshon

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